Welcome to the Beauty Planet site for L’Oréal Adria – Balkan team,
hosted by UM, McCann and Drive!

We have created this website to give you the opportunity to dive into our team culture, understand how we create & share the passion for beauty of L’Oréal products and how we adapt to the changing world of media & communications.

Hope you will enjoy it and feel free to ask any question either Dragana, Emina or Danka.

  • McCann Belgrade
  • Terazije, 7-9 / III
  • 11000 Belgrade, Serbia
  • Contact: Emina Azizi
  • P: +381 11 20 22 293
  • E: emina.azizi@mccann.co.rs

Joint language is the best way to understand each other.

media term
Media Terminology
creative term
Creative Terminology
digital term
Digital Terminology


To improve our everyday cooperation and communication, we are inviting you to look at the list of workshops we can provide. We will be glad to organize them for you.

Based on the number of application, we will determine the place and date.

Media Planning & Buying Glossary with Creative Concepts

Understand all the media jargon we use in planning, buying and measuring effectiveness of media activities as well as creative terminology in order to send better input and receive better output.

Creative Workshop

You have a precise challenge and need creative idea to solve it? Let’s formulate the problem together and use creative tools to come up with outstanding creative solutions that can be implemented latter.

Digital Glossary and Specifics

Understand all the terminology we use in planning, buying and measuring digital media channels and effectiveness.

Introduction to Process & Tools

Process and tools used in strategic & media planning, creative process and coordination: better understanding of steps undertaken from initial brief to final result.

Social Media Management

Understanding of social media environment and its population; communication dynamics and frequency.

Content Marketing & Influencers

What is content marketing, how is it created and used to influence target group?

To apply, select a program and fill in the form bellow

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